Digital Marketing

Digital Marketing is always evolving – especially with new AI technologies like ChatGPT, Claude 2, Bing, Bard and other systems.  These are accelerating marketing development and creating more efficient and effective digital marketing strategies.  HOWEVER, this only works if you create digital marketing strategies and tactics which work.  Ones that have been proven by business and consumer-focused companies throughout the world.  That is our area of focus at Marketing Synergy and in my teaching at Northwestern University.

This topic hub is designed to provide you with important information and marketing insights to help you best develop, deploy and measure a digital marketing program.  It gives you strategic and tactical ideas and proven strategies to make your organization more effective…and profitable.

Social IMC

Social IMC – Social Strategies with Bottom Line Impact – outlines the top 3 strategies used by businesses today.  Used in my Digital Marketing classes at Northwestern University.  You can buy it now on Amazon

YouTube for Business

YouTube is the second largest search engine in the world.  You need to be on it if your high value markets watch videos.  Learn more tips by clicking HERE

TubeBuddy – Free Video Analytics

This is a great free tool you can use to improve your video posts and spy on the competition to learn their keywords and how they are building their YouTube Channels.  Learn more HERE

Mastering Newsjacking: A CMO’s Guide to Amplify Brand Impact

Ready to elevate your brand’s impact and captivate your audience like never before? Discover the ultimate guide to Newsjacking, tailored exclusively for CMOs and marketing managers!

In the ever-evolving world of digital marketing, staying ahead of the curve is not just a goal; it’s a necessity. Imagine having the power to seize the moment, harness breaking news, and make your brand an integral part of the conversation. That power is Newsjacking.

“Mastering Newsjacking: A CMO’s Guide to Amplify Brand Impact” is your ticket to success in the digital age. This comprehensive guide unveils the strategies, tips, and real-world examples that will transform your marketing efforts.

Why Newsjacking? It’s the secret sauce to skyrocketing your brand’s visibility, increasing engagement, and connecting with your high-value audiences on a whole new level. Whether it’s planned campaigns around holidays or agile responses to breaking news, Newsjacking is the tool you’ve been waiting for.

Ready to take your marketing to new heights? Click HERE to read “Mastering Newsjacking: A CMO’s Guide to Amplify Brand Impact.”  Your audience is waiting! 

Ubersuggest Free Web Analytics Software

Ubersuggest is a great example of web analytics software. I use it in my graduate and undergraduate classes at Northwestern to analyze a company’s website as well as those of the competition. Ubersuggest shows the keywords where I am strong, those where my competitors dominate and possible keywords to improve performance. It also analyzes my website and identifies problems and recommends solutions. It is a very useful way to develop competitive advantage in your marketplace. Learn more by clicking HERE