Carling Black Label “Be the Coach” Campaign

Social IMC - Social strategies with bottom-line ROICarling Black Label

The Carling Black Label “Be the Coach” is a great example of understanding the “Mission” of a community and meeting it.  They found a way to sell beer without even marketing it directly to their target market.  They simply understood what they wanted and gave them the ability to live out their dreams.

Be the Coach

Behind the Scenes

Ogilvy Be the Coach Final Results


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