ONE.org Agit8

Social IMC  ONE.org Social IMC - Social Strategies with bottom-line ROIONE.org Agit8 Social IMC program

ONE.org used a fantastic and very effective Social IMC program designed to use Music Stars – including YouTube sensations – coupled with the power of protest songs of the 60s & 70s to attract a new audience to ONE.org and their cause.  It is an effective use of OPN – Other People’s Networks – to grow the market share and reach of ONE.org.  Here are great videos from their program.

 The Power of Protest Songs

Acoustic Cover Songs from Agit8

 Bruce Springsteen – Promised Land

 

 

 

 

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