ONE.org Agit8 Social IMC program
ONE.org used a fantastic and very effective Social IMC program designed to use Music Stars – including YouTube sensations – coupled with the power of protest songs of the 60s & 70s to attract a new audience to ONE.org and their cause. It is an effective use of OPN – Other People’s Networks – to grow the market share and reach of ONE.org. Here are great videos from their program.
The Power of Protest Songs
Acoustic Cover Songs from Agit8
Bruce Springsteen – Promised Land