Speaking & Publications

10Speaking Engagements:

The following are speaking events featuring Randy Hlavac. They discuss different aspects of social marketing, mobile marketing & social monitoring for business and individuals.

• March 10, 2015 Marketing Analytics Conference
  • Big Data, Predictive Analytics, Big Results
• Oct  2014   DMA International Conference – Big Data
  • Social Strategies to Grow Market Share & Build 1-to-1 Relationships
• Oct  2014   IBM Global Insights Summit
  • 5 Marketing Revolutions that Transformed the World of Marketing
• Aug  2014  MarTech Conference
  • Social Marketing to Your High Value Markets
• July  2014  MENG Marketing Professionals
  • It’s Empowerment, Not Engagement
• June 2014  IBM E-Commerce Global Summit
  • Social Strategies with Bottom -line Metrics 
• Jan 2014    Northwestern Media Management Center
  • MOOC on Content Strategy
• July 2013 Northwestern Media Management Center
  • MOOC on Content Strategy

Recent Publications:

IBM Smarter Planet Web                       May 12, 2014

Engaging Customers in the Moments that Matter

Forbes Magazine – CIO Network           June 3, 2014

Because We’re Happy:  Using Social Media to Turn Audiences Around

DMA International magazine   September 14, 2014

Social IMC – Social Marketing with Bottom-Line ROI

Past Presentations

• 2011 DMC NY Social Marketing Intensive  Spoke on Social Marketing with Bottom Line Profits
• 2011 Bridge Conference for Not for Profits   Finding the ROI in Social Marketing 
• CADM Results 2011  Social Marketing with ROI
• 2010 CADM Basic Course  Introduction to Integrated Marketing

Podcasts

IBM Big Data Hub August 10, 2014   48 minutes

Social Marketing and Big Data

Videos

IBM Ecosystem June 17, 2014

Leading Edge Marketing Systems at Northwestern University

Guest Blogs

IBM Smarter Commerce Blog

Engaging Customers in Moments that Matter

Jacobs & Clevenger

The Power of the Red Dot

Interesting Blogs

Social Strategies – 3 Paths to Social ROI – May 2014

Executives – Time to Listen to the “Electronic Water Cooler” in your Office – May 2014

Make Your Blog Work Harder for You – Feb 2013

Interesting Videos and Articles

Social Data Privacy Video

In talking with senior managers, I find most don’t understand the tremendous amount of data which can be obtained in real-time about an individual.  In fact, my students don’t really understand what is out there in the “social cloud” about them…and this concerns me.

To learn more about social data and privacy, take 15 minutes to watch this great video.  It is by Alessandro Acquisti on Why privacy matters.  It has also been called “A Creepy Subject Discussed by a Brilliant Man”   I agree.  This is a video worth your time to watch.